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How do I qualify for the President's Choice Financial Mastercard?

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What benefits do I enjoy with the PC Insiders World Elite Mastercard?
How do I get my PC Financial Mastercard^® welcome bonus PC Optimum^™ points?
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Where can I use my President's Choice Financial Mastercard?
Can I see a breakdown of how many points I earned from Loblaw banner stores and Shoppers Drug Mart® stores with my PC Insiders™ World Elite® Mastercard®?

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President's Choice Financial Mastercard is provided by President's Choice Bank. PC Optimum program is provided by President’s Choice Services Inc.