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What is the President's Choice Children's Charity?

President’s Choice Children’s Charity (PCCC) is committed to helping kids across Canada live to their full potential. Our focus is twofold; we support children with disabilities and fight childhood hunger through our support of nutrition programs.

The Charity believes nutrition is fundamental to children’s health and helps provide the resources necessary to fuel a better learning environment. Our fight against childhood hunger is accomplished by being the National Premier Sponsor of Breakfast for Learning and through the PCCC Basic Needs Brighter Future Program in partnership with Boys & Girls Clubs of Canada.

We support children with disabilities by providing financial grants for essential specialized equipment and essential therapists. Through individual grants, the Charity is able to supply much needed resources and help provide a renewed sense of independence, dignity and freedom.