President's Choice Financial® Offers Digital Payment to Customers with Apple Pay

Toronto, Ontario (August 2nd, 2016) - (TSX:L) - PC Financial®, a division of Loblaw Companies Limited, announced the availability of Apple Pay today, offering PC Financial Mastercard customers further choice, security and convenience with the ability to use iPhone, iPad or Apple Watch to make seamless purchases.

“We know the PC Financial® customer wants simplicity, convenience and, most importantly, security when making a payment, and we look forward to offering Apple Pay as a digital option that delivers on all of these values,” says Barry Columb, President, PC Bank.

Loblaw accepts Apple Pay in all of its grocery and drug store locations nationwide. The PC Financial® Mastercard® portfolio gives customers the benefit of the PC Plus® loyalty program and will continue to offer PC®points on every dollar spent when using the digital PC Financial® World Elite Mastercard® and PC Financial® Mastercard®. The PC Financial® World Elite Mastercard® is a no annual fee premium card that rewards Canadians for everyday purchases.

Security and privacy is at the core of Apple Pay. When you use a credit or debit card with Apple Pay, the actual card numbers are not stored on the device, nor on Apple servers. Instead, a unique Device Account Number is assigned, encrypted and securely stored in the Secure Element on your device. Each transaction is authorized with a one-time unique dynamic security code.

Apple Pay is easy to set up and users will continue to receive all of the rewards and benefits offered by credit and debit cards. In stores, Apple Pay works with iPhone SE, iPhone 6s, iPhone 6s Plus, iPhone 6, iPhone 6 Plus and Apple Watch.

For more information about Apple Pay, visit http://apple.com/ca/apple-pay