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Clever Canucks Earn Free Food Fast with PC Financial® Mastercard®

April 10, 2011

PC Financial Mastercard celebrates ten years with 'Become a PC points Millionaire' contest

Toronto, ON: April 11, 2011 – Over the last decade, President's Choice Financial® has helped Canadians earn almost three quarters of a billion dollars in free groceries and rewards. Now, with the ten-year anniversary of its PC Financial Mastercard in the market, the company is celebrating with a series of special offers, contests and promotions to help Canadians save even more.

The year-long campaign kicks off today with the launch of the 'Become a PC® points Millionaire' contest, which will induct ten lucky Canadians into the PC points millionaire club.

"We know that Canadians are interested in smart ways to save money that also can bring value and benefit to their lifestyle, "says Barry Columb, CEO of President's Choice Financial. "Clipping coupons, watching for sales and using a no-annual-fee, rewards-based credit card like the PC Financial Mastercard, are all simple but effective everyday solutions that can really add up over the course of a year."

The contest, which begins today and runs until May 30, 2011, will see ten winners receive one million PC points each. That's enough for each winner to redeem for $1,000 of free groceries, Joe Fresh Style® fashions and almost any other item sold at participating Loblaw Companies Limited stores.

As Canadians look for new ways to do more with less, smart shoppers continue to rely on their PC points. Since 2005, PC points redemptions have increased by approximately 15 per cent.

"While some rewards-based cards see customers save points for many years to redeem for travel or other big ticket items, at PC Financial, our customers love the fact that they can redeem their points on a regular basis for food items and household products," added Columb. "Points can be redeemed for just about anything we sell in our stores, from bananas and broccoli to patio furniture and gift cards. Customers don't have to choose from a limited number of items in a catalogue – we make it easy for cardholders to select products, redeem points and save money in their everyday lives."

Since the card's launch in 2001, the no-annual-fee President's Choice Financial Mastercard has grown in popularity to become one of Canada's most popular credit cards. Since the PC points program began in 1998, customers have redeemed points for almost $750 million dollars in free groceries and rewards.

Cardholders acquire 10 PC points for every dollar spent on their PC Mastercard, which can then be redeemed for items at stores where President's Choice products are sold, including Loblaws, Real Canadian Superstore, Zehrs, nofrills, Fortino's and Your Independent Grocer locations. PC points are easy to redeem at the store checkout – a minimum of 20,000 points (worth $20 in rewards) is required for redemption, or higher amounts in further increments of 10,000 PC points (additional $10). PC points can also be redeemed for T & T Supermarket gift cards.

Here's what a few of our loyal President's Choice Financial® Mastercard® customers had to say:

"I buy Zehr's gift cards with my points for my two 'starving student' away-at-school kids. Also have used them to buy prizes for different charity raffles. Just love my PC MasterCard!" Wendy

"We put everything on our PC MasterCard and redeem about $800 towards free groceries every year! Then we use what we budgeted for groceries on anything we want - such an awesome treat! Yay PC!" Sarah

PC points by the numbers:

Almost $750 million: Value of free groceries and rewards redeemed since 1998 through PC points program
Approximately 2,200 Number of PC points millionaires (current PC points balance over one million)
Approximately 15 percent: Increase in redemption rates of PC since 2005
December 23, 2010 Biggest single day for PC points redemptions in 2010

About Loblaw Companies Limited
Loblaw Companies Limited, a subsidiary of George Weston Limited, is Canada's largest food distributor and a leading provider of drugstore, general merchandise and financial products and services. Loblaw is one of the largest private sector employers in Canada. With more than 1,000 corporate and franchised stores from coast to coast, Loblaw and its franchisees employ more than 136,000 full-time and part-time employees. Through its portfolio of store formats, Loblaw is committed to providing Canadians with a wide, growing and successful range of products and services to meet the everyday household demands of Canadian consumers. Loblaw is known for the quality, innovation and value of its food offering. It offers Canada's strongest control (private) label program, including the unique President's Choice®, no name® and Joe Fresh Style® brands.

In addition, the Company makes available to consumers President's Choice Financial® services and offers the PC® points loyalty program.