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PC Financial® introduces the new PC Insiders™ World Elite Mastercard®: Unlock Unparalleled Value in Your Everyday Spending with the Ultimate Credit Card for Grocery, Gas, and Beauty

  • The new PC Insiders™ World Elite Mastercard® brings Canadians extraordinary value, every day, with unlimited earning potential, the most PC Optimum™ points and exclusive benefits.

  • Existing eligible PC® Mastercard® cardholders are auto-approved1 for the PC Insiders™ World Elite Mastercard ® and can upgrade exclusively within their PC Financial® online account.

  • Get $1,100 in average annual value2 when you shop with the PC Insiders™ World Elite Mastercard®.

TORONTO, December 1, 2023 – Today, PC Financial® unveiled the PC Insiders™ World Elite Mastercard®, marking a significant milestone in the PC Financial® commitment to product innovation and delivering unparalleled value to Canadians. With a focus on unlocking value in everyday spending, cardholders can get $1,100 in average annual value2 when they shop with the PC Insiders™ World Elite Mastercard®.

Designed for Loblaw brand enthusiasts looking to get more value from their everyday purchases, the card offers the highest PC Optimum™ points earn-rate across everyday spending categories, including grocery, gas and beauty. Notably, cardholders can earn up to 7 cents per litre in PC Optimum points at Esso™ & Mobil™ stations, receive unlimited $0 online grocery delivery and pickup with a complimentary PC Express™ Pass subscription, and a suite of additional perks, for an annual fee of $120†.

"The PC Insiders™ World Elite Mastercard® is a testament to our ongoing commitment to innovation and delivering unmatched value to Canadians in spending categories that truly matter to them," said Barry Columb, President & CEO of President’s Choice Financial®. "Over the past 25 years, PC Financial® has been dedicated to simplifying financial products for Canadians with award-winning products that provide unparalleled value in your everyday. With the PC Insiders™ World Elite Mastercard®, we're taking the offering of extraordinary value for Canadians to new heights with our highest PC Optimum™ points earn rate. We're thrilled to continue our mission of helping Canadians Live Life Well with this exceptional product."

The PC Insiders™ World Elite Mastercard® unlocks more points, more perks, and more PC® with the following benefits:

  • 40 points per dollar at Loblaw® banner grocery stores

  • 50 points per dollar at Shoppers Drug Mart® and Pharmaprix® stores

  • Up to 7 cents per litre in points at Esso™ & Mobil™ stations

  • 10 PC Optimum™ points per dollar everywhere else

  • Unlimited $0 online grocery delivery and pickup with a complimentary PC Express™ Pass subscription (valued at $99.99)

  • Cardholders can add up to four additional authorized cardholders for free

  • Cardholders can get $1,100 in average annual value2

In addition, the card provides comprehensive benefits such as travel emergency medical insurance, purchase assurance, extended warranty, car rental collision insurance, access to Mastercard® concierge services, and identity theft assistance. Conditions apply to all benefits.

Plus, existing eligible PC® Mastercard®cardholders are automatically approved1for the PC Insiders™ World EliteMastercard®and can upgrade exclusively through their PC Financial® online account. Cardholders can also add up to four additional cardholders for free, enabling more ways for cardholders to earn PC Optimum™ points.

For Canadians looking to maximize the value of their everyday spending, they can apply for the PC Insiders™ World Elite Mastercard® or get more information now at pcfinancial.ca. (opens in a new window)External link

1Upgrade offer is based on your current President’s Choice Financial® Mastercard® account status and details. Offer subject to change, extension or cancellation without notice.

2Average annual value estimate consists of PC Express™ Pass annual subscription ($99.99) plus PC Optimum™ points predicted to be earned annually by average active PC Insiders™ World Elite Mastercard® cardholders. Total and category spending estimates are based on 2022 annual purchase data from PC Financial® World Elite Mastercard® cardholders projected to upgrade to PC Insiders™ World Elite Mastercard®. For illustrative purposes only; results vary based on individual spending.

†Current annual interest rates for all products are available at pcfinancial.ca (opens in a new window)External link and are disclosed at the time of application.

About President's Choice FinancialPC Financial® provides unprecedented value to customers, simplifying financial products to help Canadians Live Life Well®. Through the PC ® Mastercard® and the PC Money™ Account, customers save on banking fees and have earned more than $1 billion worth of PC Optimum™ points to redeem for beauty, groceries, gas, apparel, and other products. The company is committed to being one of Canada's most diverse and inclusive employers and makes it a priority to reflect this in its people and culture. 

Established in 1998, PC Financial® is a part of Loblaw Companies Limited. For more information, visit pcfinancial.ca (opens in a new window)External link.

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President's Choice Financial Mastercard is provided by President's Choice Bank. PC Optimum program is provided by President’s Choice Services Inc.