For years, PC Financial® has been a fundamental part of how Canadians unlock more everyday value through the PC Optimum™ program, delivering joyful moments of turning every purchase into real, tangible rewards and providing Canadians with the flexibility to redeem points for the rewards you want, your way.

To continue delivering on that promise and to build a stronger future for you, we are excited to share that on December 3, 2025, Loblaw reached an agreement for EQB, parent company of EQ Bank™, to acquire PC Financial®. This transaction is subject to regulatory approval and has not yet closed. In connection with the acquisition, EQB and Loblaw will enter into a long-term relationship that will make EQB the exclusive financial partner for the PC Optimum™ program, expanding the benefits of the program and offering more ways for Canadians to earn rewards on their everyday banking.

Your First Question is Likely: What Changes for Me Today?

The most important thing to know is that there are no immediate changes to your accounts, services, or the way you bank with PC Financial®.

Your experience today remains the same.

• Your Points Are Safe:

  The PC Optimum™ program remains owned and operated by Loblaw. Rest assured, you can expect to get the same trusted PC Optimum™ experience going forward.

• Your Banking Continues, Uninterrupted:

  Your PC® Mastercard® and PC Money™ Account will continue to work as they do today, and there are no immediate changes to your account(s). You can use the same card, the same app, and the same online banking tools to manage your money, pay your bills, and load your weekly offers.

• No Action Is Required from You Today: You don’t need to do a thing. Your banking relationship with PC Financial® will continue as usual, and no action is required on your part.

Your Second Question is Probably: What Will Change for Me in the Future?

The transaction is expected to close later in 2026, pending regulatory approvals. You will be updated throughout the transition and will be notified well in advance about any changes that may affect your accounts or services.

Please click here (opens in a new window) for more information as it becomes available over the next several months.

What Will Always Remain: Our Commitment to You

We are incredibly excited about this new chapter and we are committed to making this journey as smooth and clear as possible for you.

For now, our message is simple:

The PC Optimum™ program will continue to be owned and operated by Loblaw. This new relationship will only build on its power to deliver more value to you.

• Your PC Optimum

  ^TM

  points are safe.

• Your PC Financial® accounts, cards, and banking tools will continue to work as is and there are no immediate changes..

• No action is required from you.

Thank you for being on this exciting journey with us. We can’t wait to show you what’s next.

For more detailed information, please click here (opens in a new window) for updates and frequently asked questions.