What is the President's Choice Children's Charity?

For 35 years, President’s Choice Children’s Charity has been dedicated to helping children across Canada, nurturing the wellbeing of over 9.6 million in that time. Since 2018, the charity has focused on combating childhood hunger, ensuring all Canadian children can live the life they choose.

President’s Choice Children’s Charity operates the nation's largest charitable direct-to-school food program, reaching students through its Power Full Kids™ programming, which combines regular meals and snacks with food skills education. The charity's ambition is to feed one million children annually by 2025. Since 2018, founding partner Loblaw Companies Ltd. has committed $150 million in fundraising and corporate support through its network of more than 1,100 grocery stores, 200,000 employees, and millions of customers, raising over $133 million to date. The company also generously covers administrative costs, ensuring that 100% of every personal donation directly helps kids.

For more information or to give, visit www.pcchildrenscharity.ca (opens in a new window)