What is the President's Choice Children's Charity?

For 33 years, President’s Choice Children’s Charity has been dedicated to helping children across Canada, and in that time, has nurtured the wellbeing of almost 7.7 million children. Since 2018, the charity has been committed to the fight against childhood hunger to ensure all Canadian children can live the life they choose.

President’s Choice Children’s Charity operates the nation’s largest charitable school food program and also reaches children after school and throughout the summer with Power Full Kids™ programming – combining regular meals and snacks with new food skills education. The charity’s ambition is to feed one million children every year, by 2025. The charity’s founding partner, Loblaw Companies Ltd. committed to raise $150 million by 2027 through its network of more than 1,100 grocery stores, 200,000 employees and millions of customers, and generously covers the cost of administration so every dollar raised helps kids.

For more information or to give, visit www.pcchildrenscharity.ca (opens in a new window)